Holmes Report 20 Apr 2013 // 11:00PM GMT
BARCELONA—Some of Spain’s leading communicators will discuss recent developments in audio-visual storytelling at this year’s ThinkTank Live conference, which will take place on the afternoon of this year’s EMEA region SABRE Awards dinner on May 30.
Montse Carbo, corporate communication manager at food company Gallina Blanca Star, and Graciela Ramallo, communications director at construction product company FYM Italcementi Group, will join Ana Margarida Ximines (pictured) of leading Iberian public relations consultancy Inforpress, on a panel focused on “Keys to Successful Multimedia Storytelling.”
The session will focus on the way brands are seeking to partner with and learn from storytelling professionals in an environment in which real life, fact-based stories provide a higher level of authenticity.
Carbo has been with Gallina Blanca Star for three years, having previously worked with PR consultancy LB Press and pharmaceutical giant Merck. Ramallo has 15 years of communications experience, having previously held PR positions with SEUR, TRW and Orange.
They will join Wendy Gold, regional consumer and digital PR lead for Microsoft in the EMEA region, and Kate Steele, senior director and Microsoft client relationship lead for Weber Shandwick, who will discuss “Storytelling: From Content to Conversation” at the conference.
Tickets for the ThinkTankLive event and the SABRE Awards dinner can be ordered using these forms.