Diana Marszalek 12 Oct 2017 // 8:35PM GMT
NEW YORK — Lenovo this week is hearing final pitches from four agencies— Weber Shandwick, WE Communications, Zeno and Omnicom PR Group (OPRG) — for its lucrative global AOR remit, the Holmes Report has learned.
“We hope to have the process wrapped up by the end of October,” chief communications officer Torod Neptune said Thursday in confirming this week’s activity in New York.
The four finalists have emerged roughly two months since Lenovo released an RFI worth $6m, covering global corporate and product PR for its various business groups, along with specific support for the company's North American business units. The RFI included a special call for agency diversity and inclusion.
Seeking a more cohesive approach to its PR strategy, Lenovo wants to consolidate its PR handlings under one agency. Incumbents include Weber Shandwick, which is responsible for the smartphone unit, including the Moto brand and Text100, which handles global corporate duties along with the PC and data center business groups. Text100, however, ended its 12-year relationship as Lenovo's global corporate PR partner, after withdrawing from the review last month.
It is thought that the OPRG agency combination involves Porter Novelli, which previously handled HP, supported by Ketchum.
The review is in keeping with Lenovo’s goal of telling a more consistent story across its various business units and brands. It follows Neptune’s arrival in March after seven years with Verizon.