LONDON--Lewis PR digital director Eb Adeyeri has departed the firm for a new role at Ogilvy’s Digital Influence practice in London.

Adeyeri leaves Lewis after six years, to become a senior digital strategist at Ogilvy. He will report to Michael Darragh, who heads Ogilvy Digital Influence in London.

At Lewis, Adeyeri worked on such clients as BT,, Emma Bridgewater, International Basketball Federation (FIBA) and Lexmark. He will work across automotive, technology and consumer for Ogilvy.

“I'll also be helping grow the practice as well as digital influence skills across the agency,” Adeyeri told the Holmes Report.

Ogilvy Digital Influence recently won the Global SABRE for Outstanding Digital/Social Consultancy at the Global SABRE Awards last month.