Holmes Report 08 Oct 2011 // 11:00PM GMT
SAN FRANCISCO—Lewis PR has launched four new services designed to help brands increase the business impact of social media. The services are the result of integration between Lewis PR and Lewis Pulse (formerly social media agency Page One PR, acquired in October 2010).
The four services all focus on achieving measurable business results from social media and include:
• Social media for thought leadership, which helps business-to-business organizations become a destination for expertise and information on a specific topic;
• Social media response, which enables organizations to manage significant, time-specific issues that can impact their brand negatively and leverage conversations that present positive opportunities;
• Social media for events, based on Lewis Pulse's experience in handling social media programs around customer conferences such as McAfee Focus, Sapphire Now and Vmworld;
• Social media for product marketing, which leverages Pulse's expertise in activating communities and influencers, and includes tactics to help drive awareness, and build momentum, for client products.
"Our clients are looking for innovative, yet proven, ways to achieve their business goals," says Lucy Allen, EVP and chief strategy officer at LEWIS. "It's not enough just to have a social media presence, or even a vibrant online community. Companies want to see social media marketing efforts that support their wider marketing, sales and customer communications goals."