Holmes Report 10 Mar 2013 // 12:00AM GMT
LONDON—Lewis PR has expanded its digital marketing practice, based in San Francisco, to six hub cities. The global practice, under the Lewis Pulse brand, focuses on global digital marketing campaigns for technology, consumer, financial services and healthcare clients.
The move reflects the full integration of Silicon Valley-based social media agency PageOne PR, which was acquired by Lewis in 2010 and has been operating under the Lewis Pulse brand.
Lewis Pulse now has hubs in Barcelona, Boston, Eindhoven, London, San Francisco and Singapore. These locations will coordinate with teams across all the agency’s offices to service clients globally. In addition, having already established a digital production unit in its Budapest office, the firm is hiring further digital resources in other emerging markets, including its newly-opened Bangalore office in order to offer round-the-clock digital content creation and monitoring cost-effectively.
Lewis Pulse unifies the agency’s brand strategy, social media marketing, SEO, design, production and Web teams from around the world and has launched social advertising and paid search services in each of the hubs.
“PR agencies hold a trump card in the contest for marketing budget,” says Lewis chief executive Chris Lewis. “They can create, curate and promote content, across all channels, with the pace and topical relevance that are so important today.”
Clients using the agency’s digital marketing services include Cisco, eBay, McAfee, Porsche Asia Pacific and SAP.