LONDON — Independent firm Lewis has rebranded by adding new services, dropping 'PR' from its name and redesigning its logo. 

The firm has made the transition to "a full-spectrum global marketing service that now supports clients through the entire marketing process from lead to close," according to a statement. It has also changed its domain to www.teamlewis.com.

The rebrand is a result of Lewis fully integrating the Boston-based DMG within its firm. Its PR team, under SVP Doug Broad, has been integrated with Lewis in Boston. SVP Lisa Paglia is leading the roll-out of marketing services across the US, Europe and Asia Pacific. DMG founders, Eric Davies and Andy Murphy have taken key senior roles at Lewis.

“Over the past three years we have invested organically and inorganically to add the skills that clients need in a digital future," said CEO Chris Lewis. "We can now provide an agile 'pan-domain' service through wholly-owned offices around the world."

These services include brand, product and channel marketing; go-to-market strategy and planning; lead generation programs including field events, target account programs, webinars, conferences, and inbound and outbound campaigns; sales enablement and marketing operations.

Last month, Lewis reported 13% organic revenue growth for its 2015 fiscal year, reaching $65m.