NEW YORK—Lippe Taylor has added Lori Robinson as chief strategy officer, and Eric Blinderman as executive vice president.

Robinson comes to Lippe Taylor from The Joey Company, where she directed strategy for clients including Church & Dwight’s Trojan Condoms. She started her career in brand management for Procter & Gamble and also worked at Clairol. Previous agency experience includes serving as Chief strategic officer of Marina Maher Communications and partner and executive VP of Bratskeir & Company.

Blinderman spent 14 years at Fleishman-Hillard’s New York office, where he was responsible for several of the largest marketing accounts (such as Gatorade, Reebok, Yahoo!, Bayer Pharmaceuticals, Procter & Gamble and Hasbro) and served as chair of the agency's consumer practice for North America. He also led the consumer team at Weber Shandwick New York and spent three years at CJP Communications.