Holmes Report 25 Jan 2017 // 5:03PM GMT
NEW YORK — Lippe Taylor has hired Paul Dyer from W2O Group as the firm's new president, reporting to CEO Maureen Lippe (pictured).
Dyer brings considerable analytics and insights experience to the New York consumer firm, after heading that practice at W2O. His role at Lippe Taylor will focus on bringing new capabilities to the agency's clients, many of whom focus on female consumers.
Dyer spent almost seven years with W2O Group, serving in a number of senior digital roles.
Dyer's arrival is part of a series of investments that Lippe Taylor has made to elevate its digital and content capabilities. The firm has recently brought onboard Fred Gerantabee as chief digital officer and chief creative officer Jayne Whitmer and has rolled out new offerings in experiential marketing, analytics and insights, and content production
"Our growing capabilities in analytics and digital mean that our core strength in driving Earned Media is increasingly targeted, measurable, and in fact, relevant for our clients," said Lippe.