Holmes Report 07 Jul 2012 // 11:00PM GMT
LOS ANGELES—LatinPointe Brands, which specializes in creating, building and connecting high-profile brands in the Hispanic market, has formed an alliance with The Lippin Group, a PR firm that serves the entertainment and media worlds. The two firms will develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace.
According to Dick Lippin, chairman and chief executive of The Lippin Group, “With the increase in population and purchasing power of the Hispanic community, many companies should be asking, 'How do I most effectively reach this important group?’ We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media.”
LatinPointe’s core work is in branded content, program development, event marketing platforms, relationship building and cause campaigns. Projects this year include are The Congressional Hispanic Caucus Conference & Gala in Washington, DC, United Farm Workers 50th Anniversary, Concierto De Las Americas for the US Embassy in the Dominican Republic, as well as major events including the 9th Annual Tejano Music National Convention, Acceso Total En Vivo Concert for Walmart at the National Council of La Raza Conference.
The Lippin Group, with wholly-owned and operated offices in Los Angeles, New York and London, represents numerous entertainment and media companies, and has worked with organizations in the Hispanic and Latin American media space including the National Council of LaRaza and its ALMA Awards, Sky Latin America, and Univision Communications.