Holmes Report 26 Sep 2011 // 11:00PM GMT
PALO ALTO, CA--New HP CEO Meg Whitman has appointed Lynn Anderson to oversee comms duties on an interim basis for the company.
The elevation comes after Anderson was put in charge of day-to-day operations for the department last month, when CCO Bill Wohl moved into a new 'special assignment' within the company.
Wohl's reassignment followed a dramatic week at HP, during which former CEO Leo Apotheker's plan to restructure the company caused its share price to nosedive.
Apotheker has since departed, replaced last week by former Ebay CEO Whitman. Wohl followed Apotheker to HP at the start of this year, having previously worked with the German at SAP.
Anderson's elevation was revealed via an internal memo posted on All Things D. In it Whitman thanks EVP and CMO Marty Homlish, who was charged with representing corporate comms on the company's executive council following Wohl's reassignment.
Whitman adds that Anderson will now report directly to her. Unsurprisingly, given the turbulence of recent weeks, Whitman points out that "communications will be an extremely important function and it is critical that we speak with one voice."
An HP spokesperson confirmed the development with the Holmes Report.
Earlier this week, Text 100 CEO Aedhmar Hynes told the Holmes Report that Whitman needed to focus on culture and key stakeholders, and avoid the media limelight, to try and steady the ship at HP.
Anderson was previously VP of influencer marketing for HP's enterprise business. During a 28-year tenure at the company, she has held various senior positions.