Holmes Report 25 Aug 2012 // 11:00PM GMT
NEW YORK—M Booth has launched Framed, a visual storytelling offering that will focus on creating visual content that uses photos, videos, infographics to bring brand stories to life, and seeks to build authentic engagement between brands and their digital communities.
The firm’s research suggests visual content receives significantly higher engagement and sharing compared to other types of posts within social communities like Facebook, YouTube, foursquare, Pinterest, Tumblr, Google+, and Instagram.
M Booth partnered with Simply Measured to measure the top 10 brand communities over a two month period, and found that brands’ photos receive two times more “likes” than text posts, while video posts are shared 12 times more than links and text posts combined.
“The statistics show that now, more than ever, consumers are responding to visual content online. They are creating it and engaging with it, whether it’s coming from a peer, family member or a brand,” says Margi Booth, CEO of M Booth.
First Word Digital, M Booth’s digital practice, will oversee the Framed offering.