Holmes Report 24 Sep 2011 // 11:00PM GMT
NEW YORK—M Booth has hired author and healthy-eating expert Tanya Zuckerbrot as the agency’s first director of nutrition for its Better4You practice.
Zuckerbrot will serve as a resource for the agency’s Better4You practice for food and wellness brands. She will lead the Better4You advisory board, a group of experts in the areas of nutrition, health, fitness and well-being and will offer counsel on emerging trends, legislation and consumer insights to help brands better connect with consumers.
Zuckerbrot is the author of The F-Factor Diet: Discover the Secret to Permanent Weight Loss, which emphasizes the pivotal role of fiber in a balanced and healthy diet. Her next book, Slim Forever the F-Factor Way, will be published by Hyperion in April 2012. She is a frequent expert guest on national broadcast shows including Today, The Early Show, The View and contributor to Fox News Channel. She is also a contributor to Cooking Light magazine and is on the advisory board at Women’s Health magazine.
M Booth’s Better4You practice was created to counsel brands in the food, nutrition and consumer health arenas on how to effectively communicate wellness and health benefits to consumers.