Holmes Report 02 May 2018 // 10:02AM GMT
NEW YORK — Marina Maher Communications was named North American Agency of the Year awards at the SABRE Awards dinner at Cipriani tonight, after earlier taking home Midsize Agency of the Year honors.
The award recognizes MMC's remarkable transformation and growth, underpinned by the deployment of an integrated model that houses critical mass in creative and strategy, design and content, digital innovation and data/analytics — which helped power topline growth of more than 20% last year despite a difficult market.
The firm has now been named an Agency of the Year in three of the past four years, and also achieved a rare double when its work for Aflac in conjunction with Omnicom sibling FleishmanHillard took home the Platinum SABRE for Best in Show.
Olson Engage was named Specialist Agency of the Year in addition to winning the Consumer Agency of the Year trophy.
Large Agency of the Year went to Cohn & Wolfe
Small Agency of the Year was Day One
Boutique Agency of the Year was C+C
Canadian Agency of the Year went to Weber Shandwick
New Agency of the Year was Cura Strategies
Other Specialist Agency of the Year winners are
G&S Communications (Corporate/B2B)
Sard Verbinnen (Financial)
Finn Partners (Healthcare)
SKD Knickerbocker (Public Affairs)
PAN Communications (Technology)
The 2018 North America PR Agencies of the Year are the result of an exhaustive research process involving more than 150 submissions and 50 face-to-face meetings with the best PR firms across the US and Canada. Full analysis of all winners and finalists can be found here.