Holmes Report 22 May 2017 // 2:09PM GMT
DETROIT—Ray Day is being replaced as group vice president of communications at Ford as part of a management shakeup that includes the retirement of president and chief executive officer Mark Fields after a two-year decline of 40% in the company’s share price.
Day will be replaced by Mark Truby (pictured), currently vice president of communications for Ford's Asia-Pacific operations. Day will continue to provide consulting services to the company. Fields will be replaced by James Hackett, who previously led the company’s autonomous vehicles division.
Truby is vice president, communications, and was also was elected a Ford Motor Company officer. He reports to Bill Ford, Ford Motor Company executive chairman. He will lead all of the company’s global communications and public relations activities, responsible for building the company’s reputation globally and helping to lead communications that reach Ford’s external and internal audiences, including customers, employees, dealers, suppliers, news media, communities, governments and policy makers.
“Ford is one of the world’s most iconic companies, and it means so much to people all over the world," says Truby. "We brought the world the moving assembly line, the Mustang and the Ford GT – and soon it will be self-driving cars and smarter factories. I’m honored to have the opportunity to help tell Ford’s story in these exciting times, and lead the talented Ford Communications team around the world."
Truby joined Ford in 2007 as director of global corporate communications. He has also served as communications director for Bill Ford; vice president, Communications, Ford Europe, Middle East and Africa; and most recently, vice president, communications, Ford Asia Pacific.
Prior to joining Ford, Truby was a reporter and editor at The Detroit News.
Day was group vice president, communications, from March 2013 to May 2017 and had previously served as vice president, communications since November 2007. He joined Ford in 1989 and spent most of his career leading Ford’s global communications and public relations activities, in Germany, the UK, and the US.
“It has been an absolute honor serving Ford for the past 28 years, building a world-class global communications team that is the envy of the business and working together with outstanding colleagues and partners around the world,” Day said in a statement.
“We all can be very proud of having transformed and redefined Ford’s communications model. This has helped build a stronger corporate reputation, clarify our brand, differentiate Ford during the Great Recession and, most recently, begin repositioning the company for the future. While I will be retiring from Ford, I remain a passionate advocate and cheerleader for this great iconic brand.”