Arun Sudhaman 09 Oct 2014 // 9:11AM GMT
LONDON—Golin international president Matt Neale is to relocate to New York to help grow the firm's presence in that market, while also retaining oversight of Golin EMEA.
Neale has led Golin's EMEA region since 2011, when he was elevated to a global role at the firm. In the UK, deputy MD Bibi Hilton — who has been with Golin since 2006 — has been promoted to managing director.
Neale's expanded role will see him attempt to accelerate growth at Golin New York, a key priority for a firm that remains led by its Chicago operation. He will relocate to the city in early 2015, working with New York MD Tony Telloni and Americas president Gary Rudnick to attract top talent, win new business and create award-winning work.
"It's a market where we are much smaller than our competitors and the potential is enormous," Golin CEO Fred Cook told the Holmes Report. "By doubling down we are looking for exponential growth."
Cook added that he would like to see New York replicate the success of London, which Neale and co-international president Jon Hughes turned around so successfully in recent years
"The same things Matt and Jon did in terms of creativity and innovation are translatable anywhere," said Cook.