NEWBURYPORT, MA—Matter Communications has launched a measurement service, Impact Matters, which provides tools, metrics and analysis to help companies measure their progress and rate the business impact of social media channels. 

“Many clients and prospects come to Matter knowing they want a social media presence but unclear of how to define success for their brand,” says Scott Signore, CEO (pictured). “mpact Matters rounds out our social media services by helping clients deliver clear, quantifiable evidence of their brand’s performance as it compares to industry and competitive benchmarks.”

A recent Matter survey of marketers revealed more than half of organizations measure and report on their brand in social media only by evaluating engagement. Matter’s measurement methodology takes into consideration multiple stages of social media strategy combining both quantitative and qualitative measures, and is rooted in a blend of reporting tools like Hootsuite and Sysomos.