Holmes Report 25 Jun 2011 // 11:00PM GMT
IRVINE—Kia Motors America has named Scott McKee director of public relations, reporting to vice president of marketing and communications Michael Sprague. In his new position, McKee will oversee all product and corporate communications for the company, including new product launches, media relations, product publicity and internal communications.
McKee is a veteran of public relations and marketing within the automotive industry, serving in a variety of functions for high-profile brands such as Mercedes-Benz, Aston Martin, Jaguar and Land Rover. McKee also brings significant motorsports experience to KMA, and he will oversee the company's second-year racing program.
McKee has also served as vice president of marketing for iRacing.com, the world's leading online motorsports simulation service. He joined iRacing from Land Rover North America, where he served as general manager, retail programs and communications.