Holmes Report 19 Jul 2018 // 10:34AM GMT
LONDON — Kimberly-Clark has consolidated UK consumer PR duties with MHP, adding five brands to the agency's existing remit for Andrex and Kleenex.
The agency, which has worked for Kimberly-Clark for a decade, now also handles comms duties for Huggies Little Swimmers, Huggies Pull-ups, Huggies Wipes, Huggies DryNites and Depend.
The remit includes overseeing the brands’ social channels, content creation, influencer engagement and trade PR, as well as managing their consumer press offices.
"MHP have demonstrated a passion and drive to change the way our family care brands engage with consumers over the past few years," said Kimberly-Clark head of personal care marketing for UK and Eire, Matt Stone. "We are delighted to extend this thinking and way of working across our entire portfolio in the UK and look forward to finding even more innovative and effective connections with our consumer base."
The expansion of MHP's Kimberly-Clark work follows last year's elevation of Gemma Irvine to head of brand at the agency.