MIAMI — The Miami Super Bowl Host Committee has tapped Golin to handle communications leading up to the 2020 NFL championship game.

Golin is charged with providing strategic communications counsel, influencer outreach, branding advice and social media strategy around Super Bowl LIV. That includes the agency launching and executing the “Live it Miami” campaign, a multi-faceted effort to pique fans' interest in South Florida as well as the game on February 2.

The agency's brief also includes executive visibility and the positioning of Business Connect, the NFL’s supplier diversity program.

Although the partnership is technically new, Golin has been working informally with the Host Committee for roughly a year, including work surrounding this year's Super Bowl LIII in Atlanta.

The Miami Super Bowl Host Committee is responsible for coordinating events around the Super Bowl LIV, which will be the 11th game played in the region. The last South Florida Super Bowl was played 10 years ago.