Arun Sudhaman 10 Dec 2018 // 3:20AM GMT
DUBAI — The Holmes Report's IN2 Innovation Summit is returning to Dubai on 13 February 2019, following the resounding success of the first event earlier this year.
The second MENA conference will focus on the role of public relations in the modern business, questioning how the industry can finally demonstrate its capabilities to marketers and shape the skills required of the PR professional of tomorrow. Those concerns are only heightened in an 'age of rage' that is typified by rising populism, fake news and enhanced expectations of corporate purpose.
The conference will take place at the Renaissance Downtown Dubai Hotel, ahead of the PRCA MENA Awards at the same venue that evening. PRCA MENA (along with other supporting organisations including the IABC) members are eligible for special discounts via their member bodies.
A speaker lineup of senior regional marketing, media and communications leaders will be unveiled soon. The second IN2Summit MENA is being backed by numerous partners and sponsors, including Asda'a BCW, Memac Ogilvy, Weber Shandwick and FleishmanHillard.
Tickets for the conference can be booked here at a special earlybird rate of US$125 until 18 January.