Arun Sudhaman 30 Apr 2014 // 7:54AM GMT
LONDON—NASDAQ-listed mobility specialist Tangoe has selected London's CCgroup to oversee B2B public relations across Europe,
CCgroup will aim to elevate Tangoe's profile in Europe. In particular, the agency will focus on the company's mobility services and device management portfolio.
CCgroup will also promote Tangoe’s telecoms expense management software and services, which remain an integral part of the company’s business.
It is understood that CCgroup's remit will include a wide range of marketing and sales support services, beyond traditional media relations.
“Tangoe is a strong, well-recognised brand in the US and is working hard to elevate its profile in Europe,” said Ken Lienemann, SVP of marketing at Tangoe. “CCgroup has a successful track record of supporting the international expansion of US companies across Europe.”
Founded in 2000, Tangoe currently supports more than 1,200 clients, many of them large multinational corporations.