Holmes Report 02 Sep 2014 // 2:27PM GMT
MRY's chief analytics and media officer Jeffrey Melton has joined sister Publicis shop MSLGroup as SVP of global technology and platforms. At MSLGroup, Melton is being charged with leading the global integration of digital technology, platforms and partnerships. For instance, he is responsible for developing proprietary tools and creating new business opportunities based on technology. MSLGroup's global digital analytics capability will also report to him. He reports to Stephanie Agresta, MSL's global social Media and digital Practice director. He is based in New York and will start on September 15. He held a somewhat related role at MRY over the last three years, becoming the analytics lead in 2012. There, he was responsible for shaping the combined media and analytics services of Mr. Youth and LBi North America into a united department under the new MRY brand. He worked closely with MRY’s chief innovation officer and CEO to integrate research, planning, optimization, attribution and mix modeling across earned, paid, owned, shared, community management and experiential media for clients like Visa, Spotify, Volvo, Pizza Hut and Coca-Cola. Prior to MRY Jeff led the development of Porter Novelli’s social media and digital research and measurement capabilities as VP, digital and social media analytics. He also served as a senior analyst, business development at 360i for four years. He is the latest a series of hires in MSLGroup's social and digital practice. Earlier this summer, the agency hired James Warren, the former chief creative officer of digital at Weber Shandwick to be head of digital for MSL in London and across EMEA. Jon Chin, formerly Fleishman-Hillard’s head of digital for Southeast Asia, was hired to be director to be digital and social for MSLGroup in Southeast Asia; and Marcy Massura was promoted to be SVP New York social/digital practice lead. The moves are the result of MSLGroup adding more than 25 new social and digital assignments to its portfolio over the last year.