Holmes Report 06 Mar 2011 // 12:00AM GMT
BEIJING—MSL China has added new clients Atlas Copco, AstraZeneca and Home Credit for corporate and product communications, as well as reputation management assignments. MSL China will provide research and insights, strategic planning and campaign implementation in the areas of corporate reputation, corporate social responsibility, brand marketing and social media. Atlas Copco, an industrial group with expertise in compressors, construction and mining equipment, power tools and assembly systems, has a long working history with MSLGroup. The agency will collaborate with Atlas Copco to increase its brand recognition among key stakeholders in the China market and support its corporate reputation through strategic communication platforms, with a focus on sustainability issues. AstraZeneca selected MSL China as PR agency for its blockbuster drug Nexium, which alleviates the symptoms of acid reflux disease. AZ will look to MSLGroup to raisenawareness of GERD (gastroesophageal reflux disease) to help patients improve their quality of life. Home Credit China, a leading provider of consumer finance, has tasked the agency with a reputation management brief. MSL China will use its consumer finance experience, insights and analytics to build a corporate reputation strategy for the organisation.