Holmes Report 28 Feb 2011 // 12:00AM GMT
PARIS—Publicis Groupe has signed an agreement to acquire Interactive Communications, a leading Taiwanese public relations and social media consultancy. For the past seven years, ICL has been an affiliate of Publicis Groupe’s flagship public relations brand MSLGroup and will now be aligned under MSLGroup and renamed ICL MSL. The transaction is subject to the approval of the investment commission of the Ministry of Economic Affairs of Taiwan. Founded in 1998 and employing 30 professionals, ICL specializes in campaigns combining public relations, social media and event experiences. Clients include Procter & Gamble, The Coca-Cola Company, Sony, and Bristol-Myers Squibb. The firm was recently recognized at Campaign Asia-Pacific's 2010 Digital Media Awards for its social media work on behalf of the Hong Kong Tourism Board. Following the acquisition, the agency will continue to be led by founders Cindy Chou, who serves as chair of ICL MSL, and Mario Fang, managing director. Both will join the MSL’s Greater China management board, and Chou will report to Glenn Osaki, president, MSLGroup Asia. The acquisition is Publicis Groupe's fourth in Asia for the MSL network in the past five months. The firm now has eight offices and 225 staff across mainland China, Hong Kong and Taiwan.