PARIS—MSLGroup has launched a global crowdsourcing platform, designed to help business leaders lead innovation and change in their industry. The People’s Lab is designed to enable companies and institutions to gain a rich understanding of issues, situations and aspirations relevant to their business.

The People’s Lab differs from existing crowdsourcing solutions by offering an all-in-one solution: a complete and cost-effective crowdsourcing platform that can work across multiple application areas; end-to-end support including custom design and development, community management and content creation; and real-time access to MSL’s own insight and foresight team.

According to Pascal Beucler, chief strategy officer, “Crowdsourcing people’s insights is key to innovation and change. With innovation never higher on our clients’ agendas we felt the time was right to produce a cost-effective crowdsourcing solution that could be used across multiple application areas.”

The People’s Lab is designed to help companies build and nurture public or private, web or mobile crowdsourcing platforms around four areas: expertise requests; innovation challenges; research and insights, and contest and activation.

Over the last 18 months, MSLGroup has used the People’s Lab platform and approach to create communities for both itself and its clients. In 2010, Dell India used an early version of the platform to create the Dell Go Green Challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green.