NEW YORK—MWW Group has been retained by Atkins Nutritionals as the company’s public relations agency of record. MWW will leverage its expertise in the health and wellness category to reintroduce the trendsetting lifestyle brand through integrated marketing, social media and traditional media programs.

According to Scott Parker, chief marketing officer of Atkins Nutritionals, “In the short time we’ve been working together, the MWW team has impressed us with its expertise in the weight loss category, relationships with key influencers in the space who are critical to the success of our business, and with emerging technologies.”

The Atkins account will be managed by MWW Group’s healthy lifestyles practice. Past and present clients of the practice include Gold’s Gym International, Zumba Fitness, Nutrisystem, Xango and Bally Total Fitness.