Holmes Report 16 Sep 2011 // 11:00PM GMT
NEW YORK—MWW Group has been selected as agency of record for Subaru of America. MWW Group’s consumer lifestyle marketing practice will spearhead a program promoting Subaru among lifestyle media and elevating consumer awareness.
The program will involve MWW’s consumer lifestyle and automotive experts with a wide range of media and influencer relationships in traditional and social channels. It will also leverage Dialogue Digital, MWW’s digital and social media marketing practice, to engage Subaru’s community of owners and enthusiasts through social media.
“MWW Group impressed us with its knowledge and leadership in building high profile consumer brands, and its deep level of expertise in the automotive lifestyle sector,” says Michael McHale, director, corporate communications, Subaru of America.
The Subaru account will be led out of MWW Group’s New York office along with a West Coast team based in Los Angeles.