Maja Pawinska Sims 19 Dec 2018 // 10:41AM GMT
BERLIN — Music production and DJing technology company Native Instruments has hired Paul Jeszenszky as its new chief marketing officer.
Jeszenszky previously led online marketing and brand media at Airbnb and headed up global B2B digital marketing at Google. He will oversee Native Instruments’ global marketing and communications strategy to drive its growth as a leading global music and technology brand and bring its brand proposition, 'Anyone can make music' to life.
From January, he will be based at Native Instruments’ Berlin headquarters working with a 90-strong global marketing team and reporting into co-founder and CEO Daniel Haver and chief innovation officer Mate Galic.
Jeszenszky said: "NI is in a unique position to transform the music creation industry from niche to mainstream. As a passionate musician and DJ I’m thrilled to be joining such a revered music and technology company at a pivotal time of growth."
Haver added: “Our mission for over 20 years has been to democratize digital music creation and we’ve already achieved significant inroads by removing traditional barriers such as cost and product complexity. However, only now has the technology become affordable, connected and intuitive enough to engage a much wider consumer audience. Paul will engage existing and new audiences to share the NI vision, and help usher in the next era of music creation for all.”