Maja Pawinska Sims 25 Mar 2019 // 9:19AM GMT
LONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage broadcasters and advertisers.
Red Lorry Yellow Lorry will run the account from London, with support in the US from its Los Angeles office. The PR programme will focus on quarterly campaigns, starting with refining Never.no’s corporate messaging, and then developing content to educate broadcasters and advertisers and running a media engagement campaign around the world’s biggest broadcast trade show, NAB, in Las Vegas in April.
Never.no was set up in 1999 and has offices in the UK, Norway, the US, Australia and UAE. Its social TV platform, Story, helps increase TV viewership and engage audiences and consumers with personalised content, and is used by broadcasters and brands including Sky, QVC, Al Jazeera, Playstation, Coke, Danone, Jeep and Lexus.
Scott Davies, CEO of Never.no, said: “Red Lorry Yellow Lorry has a great reputation for delivering impactful campaigns for media and entertainment businesses. Their global and flexible one-team approach gives us support in the areas where we need it to support our business goals. They were frankly the only choice when the time came to ramp up our communications efforts.”
The agency will report to Never.no’s newly-appointed head of marketing, Charlie Eke, the former head of marketing at the Content Marketing Association.
Red Lorry Yellow Lorry chief client officer Rob Ettridge added: “We’ve been charting the impressive growth of Never.no over the last few years and we’re delighted to finally be working with them. As broadcasters and brands look to stand out in a competitive media landscape, engage audiences and win the battle for eyeballs, social TV companies like Never.no will continue to go from strength to strength.”