Holmes Report 27 Mar 2016 // 8:03PM GMT
NEW YORK—Burson-Marsteller has introduced a new offering focused on helping organizations take full advantage of the benefits associated with closing the gender gap and creating more opportunities for women leaders. Burson-Marsteller Advantage Women will help organizations in every industry develop and implement effective communications strategies related to gender parity.
The firm says the new initiative reflects increased demand from clients for communications strategies that promote the value of gender balance in the workplace.
“In managing change within their organizations, in reaching out to all their stakeholders and in building strong reputations, companies and other entities are increasingly communicating with and about women,” says Donald Baer, worldwide chair and CEO.
Burson-Marsteller Advantage Women has three core components, offering change communications programs that help all levels of leadership recognize the importance of women in executive roles and gender balance across the workplace; internal and external campaigns to demonstrate an enterprise’s understanding of and commitment to improving and enhancing the role of women, including executive communications strategies; and campaigns that reach women audiences as consumers, decision-makers and influencers.
The Advantage Women global leadership team includes Karen Hughes (pictured), worldwide vice chair; Prema Sagar, Principal and founder, Genesis Burson-Marsteller; Robyn de Villiers, chair and CEO, Africa; Margaret Key, CEO, Asia-Pacific; Claudia Adriasola, COO, Latin America; Katarina Wallin Bureau, COO, EMEA; and Nicole Cornish, COO, US.
Says Hughes: “Momentum is building for companies to increase their efforts and every CEO, board and leadership team will need to work to improve diversity in their organizations and better engage and connect with women.”