Holmes Report 10 May 2011 // 11:00PM GMT
NEW YORK—Chamberlain Communications Group, a subsidiary of healthcare communications holding company inventive Health, has launched a new firm, SharedVoice Public Relations, which will meet the needs of midsize and small healthcare companies and company divisions in need of integrated communications services.
SVPR is a part “brick and mortar” and part virtual network of veteran healthcare PR professionals, based in New Jersey and New York. It is being run by a seven-year veteran of Chamberlain, Reba Auslander, who remains a part of the executive team of Chamberlain Communications Group but is now focused on running SVPR. Michelle Strier, a former Chamberlain employee now based in Arizona, has been hired full-time as SVPR’s senior vice president.
According to Jonathan Wilson, president of Chamberlain Communications Group, “While Chamberlain Healthcare PR continues to focus on global, science-based brand communications and issues management for big pharma, SVPR offers a more flexible structure for senior healthcare PR professionals to work with clients who may require a smaller scope of work but broader range of services.”
SVPR’s current clients are integrated with other inVentiv Health companies, such as advertising agencies Ignite Health and GSW Worldwide.