NEW YORK—MSLGroup Americas has launched MSLCamp, a proprietary offering developed in collaboration between MSL New York’s consumer and healthcare practices and designed to help marketers create relevant brand narratives aimed at audiences that drive conversations around the brand.

MSLCamp will leverage the firm’s updated influencer mapping tool IMMSL 2.0, which helps clients develop a comprehensive map of brand advocates and key influencers that can impact a brand narrative leading to consumer engagement and sales.

“With the convergence of earned, paid and owned media channels, today’s brands require a comprehensive analysis of their existing narrative, and a clear framework for how to move forward,” says Michael Sullivan (pictured), MSL Group Americas’ senior vice president, director of consumer marketing, and head of MSLCamp.

The firm says that through conversation audits spanning both traditional and social media, brands will gain a more complete understanding of their current narrative, while identifying key gaps and missed opportunities.