Holmes Report 09 Mar 2014 // 1:17PM GMT
NEW YORK—Nielsen, a leading global provider of information and insights into what consumers watch and buy, has appointed Laura Nelson as chief communications officer; Greg Daniel as chief digital marketing officer; Saul Rosenberg as chief content officer; and Marcy Shinder as chief marketing officer.
A media industry veteran who spent 12 years at Viacom, Nelson has managed the corporate communications functions at Oxygen, VH1 and Current TV. As chief communications officer, she will be responsible for developing and sustaining an overarching messaging strategy that builds upon Nielsen’s legacy and highlights the innovations that drive the business forward. She will oversee internal and external communications, client communications, executive communications and issues management.
Daniel has more than 15 years of digital experience at Nielsen and across varied business units at American Express, including American Express Interactive and Digital Investments. He will be responsible for developing and implementing innovative marketing and communication strategies across digital channels, including web, mobile and social.
Rosenberg, a former McKinsey & Company consultant, has spent 15 years in senior roles in knowledge management and thought leadership. He will develop and drive Nielsen’s global thought leadership strategy and execution.
Shinder, who spent more than 18 years at American Express in senior positions, will develop and lead the overall global marketing strategy and oversee Nielsen’s brand evolution, commercial go-to-market strategies, partnerships, and channel execution, including events, advertising and creative services.