Paul Holmes 06 Jul 2001 // 11:00PM GMT
BEVERLY HILLS, July 3—Nissan North America has selected entertainment public relations specialist Bragman Nyman Cafarelli, a unit of Weber Shandwick Worldwide, to develop an entertainment marketing campaign for the launch of the company’s 2003 Z sports car. BNC also will develop entertainment opportunities for new models to be introduced by Nissan and its Infiniti luxury division over the next two years.
“The 2003 Z’s head turning style and performance will make it next year’s hottest new sports car,” said Scott Fessenden, Marketing Director of Nissan North American. “We’re excited to have BNC on board to help us capitalize on the Z’s star quality and fulfill its potential as an entertainment property.”
BNC will identify an entertainment property for a “hero car placement” that can serve as the foundation for an integrated visibility platform for the Z.