BEIJING — Public affairs consultancy North Head has elevated founders Robert Magyar and Ma Hong as well as Junni Ogborne as they welcome Liu Haining and Chen Jing to the team. 

Magyar becomes senior executive as Hong rises to executive director; Ogbornes's role as director of public affairs expands to oversee government relations projects; Haining and Jing join to strengthen strategic communications including reputation and crisis management, public affairs, media relations and event support services. 

The expansion takes place under the leadership of MD John Russell as the firm enters its eighth year of operation. 

Magyar will continue to oversee overall operations and international client support of North Head. Meanwhile, Hong becomes the senior Chinese partner at the firm, tasked with providing strategic advice on Chinese stakeholder engagement to clients along with the healthcare team. Ogborne will continue leading the policy and regulatory research projects of North Head as he takes on new responsibilities for government relations projects. 

Prior to joining North Head as a director in June 2017, Haining spent over a year as director of public affairs and communications at the Westlake Institute for Advanced Study. There, she led the work of comms, branding, marketing and external affairs for the organization as a founding member of the executive team. Before that, she was a comms manager at the Energy Foundation of China for nearly two years. Haining has also spent time as a co-presenter at BBC News, at China Central Television as a reporter and as an anchor at Beijing Television Station. 

Meanwhile, Jing also joined North Head in June as a director after a 15-year career in PR and marketing. She has worked at international PR firms including Weber Shandwick, Hill & Knowlton, Edelman and Ketchum where she focused on corporate communications campaigns and branding services. She has experience in crisis management from preparatory actives to lower risk and navigating an actual crossing to implementing post crisis recovery plans.