Holmes Report 15 Sep 2016 // 6:00PM GMT
WASHINGTON, DC—The Incite Agency, founded in 2013 by former Obama spokesman Robert Gibbs and fellow administration veteran Ben LaBolt (pictured), has been acquired by Bully Pulpit Interactive, an independent digital marketing agency, assisted by an investment in BPI from Svoboda Capital Partners, a Chicago based private equity firm.
Based in Washington, DC, with offices in New York and Chicago, BPI has more than 90 full-time employees and is one of the leading digital marketing agencies supporting the Democratic Party, working with clients including Hillary for America, Exelon, Brookings and Human Rights Campaign, among others.
The Incite Agency—which Gibbs left last year to take up his role as CCO at McDonald’s—brings a team of nearly a dozen based in DC and New York and has served a strong roster of corporate clients such as Airbnb, Google and Eli Lillyas well as philanthropic clients such as Bloomberg Philanthropies.
LaBolt will join BPI as a partner alongside the agency’s founding partners, Andrew Bleeker, Ben Coffey Clark, Tim Lim, Eliza Lockwood and Mark Skidmore. The principals at both firms have worked together for more than a decade in politics, including President Obama’s 2008 and 2012 presidential campaigns.
“We both start with an audience-first, persuasion focused approach to communications,” says LaBolt, former national press secretary for Obama’s reelection campaign. “With our team joining BPI, we will be able to offer the next generation of integrated services, eliminate silos between earned, paid, and owned media and ensure that our client’s messages will break through in an era of information overload.”
BPI’s services currently include advertising, full service digital campaigns, plus testing and analytics. With the addition of Incite’s team, BPI will be able to expand and offer message development, strategic communications plus crisis and reputation management.
AdMedia Partners served as financial advisor for the transaction.