Holmes Report 29 Jan 2012 // 12:00AM GMT
LONDON—Healthcare communications agency Ogilvy Healthworld is opening an “idea pop-up shop” to offer free marketing and communications advice to health-related enterprises in London. The Ogilvy Healthworld Idea Shop will be manned by the agency’s advertising, PR, digital, medical education, consulting and market access experts and will seek to give something back to the local community.
The Ogilvy Healthworld Idea Shop will open its doors on a London high street for two days, and local health-related small businesses, charities and initiatives will be invited to benefit from a free 90-minute brainstorming to address their communications challenges and needs.
The Idea Shop was first launched by Ogilvy & Mather UK in 2010 and has since offered free ideas to businesses in Brixton, East London, Soho and, most recently, at Marketing Week Live! The Ogilvy Healthworld Idea Shop in March will be the first for the group’s global healthcare communications agency.
“The Ogilvy Idea Shop gave us a fantastic opportunity which we would never have been able to afford otherwise,” says James Gadsby-Peet, Battersea Dogs & Cats Home. “The team had really thought about the task that we gave them and provided us with great recommendations as to how to move forward. A lot of what they suggested has underpinned our thinking over the next 12 months.”
Applications must be made in advance via the Idea Shop website: www.ideashop.ogilvy.co.uk.