Holmes Report 14 Sep 2012 // 11:00PM GMT
NEW YORK—Ogilvy & Mather has created fully integrated 360-degree healthcare offering, connecting Ogilvy PR’s healthcare practice with the company’s global healthcare marketing communications group, Ogilvy CommonHealth Worldwide.
“As the healthcare and pharmaceutical industries undergo huge transformation and consolidation, they demand a new agency model,” says Ogilvy CommonHealth Worldwide chairman and CEO Matt Giegerich. “The new model blows up the old-world agency architecture built on separate discipline pillars, and instead pulls together and integrates the experts around their domain expertise regardless of their function.”
Kate Cronin (pictured), who had led the global healthcare practice for Ogilvy PR and the firm’s New York office, will join the Ogilvy CommonHealth Worldwide global board and lead the integration of the global Ogilvy PR healthcare community into the new offer. She will continue to report to Ogilvy Public Relations global CEO Christopher Graves, as well as to Giegerich.
Robert Mathias, president of Ogilvy Washington and 17-year veteran of Ogilvy PR, will serve as New York’s acting office head during a search for a permanent replacement.
Ogilvy CommonHealth Worldwide offers clients a specialized suite of healthcare-specific marketing services and social a nd digital capabilities across multiple therapeutic categories and drug classes. Ogilvy PR has expertise in scientific communications, branding and corporate initiatives, support for FDA approvals, advisory committee and major medical meetings, policy and issues management, media relations and social media.