Holmes Report 06 Aug 2011 // 11:00PM GMT
WASHINGTON, DC—The Washington, DC, office of Ogilvy & Mather has been awarded a five year, multi-million dollar contract from the National Heart Lung & Blood Institute for The Heart Truth campaign. Ogilvy Washington has worked with the NHLBI on the campaign—helping women recognize heart disease as their number one killer—since 2001.
The agency’s team will continue to educate women about heart disease in the United States through an expanded focus on prompting behavior change and advancing the campaign’s powerful brand—the Red Dress.
The Heart Truth has contributed to a doubling of women’s awareness of heart disease as their leading health risk and in prompting behavior change. Two-thirds of women report that the Red Dress makes them want to learn more about heart disease, and women who know about the Red Dress or the campaign are substantially more likely than others to take at least one risk-reducing action as a result.