Holmes Report 25 Feb 2011 // 12:00AM GMT
By Arun Sudhaman
LONDON: Ogilvy PR has been selected to handle PR activities for BP’s 2012 Olympics sponsorship, following a review that was first revealed by the Holmes Report last week.
The win adds to Ogilvy PR’s existing business with BP. Last year, the agency was retained in the US to oversee the oil giant’s digital and social media response to the Deepwater Horizon oil spill.
BP is a “tier one” partner of the London 2012 Olympics, alongside such brands as British Airways, BT and EDF. This is one level below worldwide Olympics partnership; at least two worldwide sponsors – Samsung Electronics and P&G – have recently pitched similar assignments. P&G selected Hill & Knowlton, while Samsung’s review is still ongoing.
The company is the official oil and gas partner of the Games, and is also supporting the Cultural Olympiad.
It is understood that the review was overseen by Claire Blakeway, who heads communications and internal engagement for BP’s London 2012 partnership. Representatives from BP and Ogilvy both declined to comment.