Arun Sudhaman 14 Sep 2017 // 9:00AM GMT
BEIJING — Ogilvy has won global PR duties for the Beijing 2022 Winter Olympics following a competitive review, the Holmes Report has learned.
Ogilvy takes on the $1m brief after an RFP that was thought to have involved at least two other agency groups. The assignment involves international PR duties for the Games, as Beijing gears up to host its second Olympics after the successful summer event in 2008.
Weber Shandwick and sister agency Octagon supported Beijing's successful bid for the event, which was awarded two years ago. Meanwhile, H+K Strategies served as lead agency for BOCOG during the 2008 Summer Olympics.
"We are delighted to have been selected and excited about this engagement," said Ogilvy PR Asia-Pacific CEO Scott Kronick. "We are looking forward to getting started."
China is hoping to use the 2022 Olympics as a springboard to greater winter sports success. For example, the central government has approved a 10-year plan to expand the scale of the winter sports industry to around $145bn.
Beijing narrowly beat out Almaty, Kazakhstan, for the right to host the 2022 Games, becoming the first ever city to host both editions of the Olympics.