Splendid snark from the British (naturally) TechCrunch columnist Paul Carr on the subject of editorial integrity and interference from the business side of the enterprise, in which he reminds a colleague: “You do not—emphatically do not—have a responsibility to ‘stay on good terms’ with movie studios. On the contrary, when a movie company asks you to try to strong-arm a colleague into dialing down her editorial voice, it’s in your best interests as a professional editor to tell them to go fuck themselves.” I'd only add that for PR people to try to influence editorial this way is ultimately counter-productive: the only reason earned media is more credible (and therefore valuable) is because of its perceived integrity.  Corrupt the medium and you devalue PR.