Diana Marszalek 06 Dec 2017 // 5:31AM GMT
NEW DELHI — Indian consultancy On Purpose has been tapped by energy company Nexant to promote solar adoption across India, part of a larger governmental effort to advance clean energy.
According to On Purpose, the firm's work will focus specifically on solar rooftop implementation — one component of the US and Indian governments’ larger Partnership to Advance Clean Energy, or PACE. San Francisco-based Nexant has been contracted to implement the project.
The agency said it will launch a three-part outreach program that includes research and insights; creating a communications strategy; and localized campaigns in each of India’s eight states.
Additionally, On Purpose plans to hire and train individuals to create and implement locally focused campaigns that drive demand for rooftop solar solutions among institutions, corporations and consumers.