Maja Pawinska Sims 11 Dec 2018 // 7:00AM GMT
MUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator OnePlus in Germany after a four-way competitive pitch.
The five-year-old Shenzen-based brand, known for its high-quality, affordable Android smartphones, opens its first office in Germany this week, as part of a new focus on the market.
The brief covers consumer and B2B product PR for OnePlus’ annual flagship phone launches, as well as brand-building and reputation management and corporate communication. Influencer relations will play a part in the programme, as OnePlus wants to gain more traction among lifestyle and sports influencers.
Thought leadership, especially with regard to the company being a successful Chinese export and its viewpoint on the mobile market, will also feature. Schwartz has a track record of working with Chinese brands in Germany, as Alibaba is another client.
Managing director Christoph Schwartz told the Holmes Report: “It’s a fantastic client – OnePlus is now often referred to as the hottest smartphone brand in Germany, so it’s a really interesting account for us.”
OnePlus also recently handed its UK account to The Academy. Harvard is no longer working with the brand in the UK after winning the account to launch the OnePlus 6 at the start of this year.