Arun Sudhaman 24 Nov 2015 // 6:26PM GMT
REDWOOD CITY, CA — Oracle is shaking up its corporate communications leadership with the hire of Mike Moeller to oversee global PR and social media.
Tech PR veteran Moeller arrives from Marketo to become VP of marketing communications and global PR at Oracle. He reports directly to Oracle CMO Judith Sim, working alongside Bob Evans, who has held the chief communications officer role since early 2013.
Moeller spent just under two years as communications VP at Marketo, after previous stints at Avaya, IBM, Xerox and HP. The latter position saw him work for current Oracle co-CEO Mark Hurd during his tenure in charge of HP.
Oracle is hoping that Moeller will drive a more aggressive communications program that positions the company as a cloud computing leader. "It’s a story that has a great opportunity to be told," Moeller told the Holmes Report.
"I want to make sure that the world has a clear understanding of what we’re doing here," continued Moeller. The efforts and capabilities we’ve put together over the last several years are under-appreciated, so it's about demonstrating that Oracle is setting the agenda for where enterprise computing is going."
Moeller also wants greater "consistency and focus from a communications standpoint", across the companies messaging. "One of the major aspects is coordination across paid, earned, owned and shared. To tell a story across all channels in a consistent way — I think that’s something I learned at Marketo."
Moeller also noted that he does not plan any changes to Oracle's existing agency relationships. The company shifted global PR to Burson-Marsteller earlier this year, and also works with Brew in North America along with several other agencies in EMEA and Asia-Pacific.
Evans will continue reporting to Sim, focusing in particular on content and channel communications. Since joining the company from SAP, Evans has overseen the setup of Oracle's digital newsroom, while overseeing its PR and analyst relations efforts.