Holmes Report 08 Feb 2016 // 8:24AM GMT
LONDON—Landbay, the fast-growing P2P mortgage lending platform, has brought in TVC Group to help build its brand following a competitive tender.
The UK startup, which launched in 2014 and uses crowdfunding to provide loans to buy-to-let investors, aims to 'democratise' property investment and offer an alternative to banks and building societies.
TVC will be responsible for creating and delivering press office and national consumer communications campaigns to raise Landbay’s brand profile and drive awareness among investors and borrowers.
One of the fastest-growing P2P platforms in the UK, Landbay is currently lending £5m per month. Co-founder Gray Stern pointed to TVC's "creative and disruptive ideas", and noted that the firm would "keep challenging us along the way."
"What attracted us to Landbay throughout the pitch process was their clear passion for challenge and disruption," added TVC group MD James Myers. "We see this as a great opportunity for TVC to work with a premium disruptive fintech that is reshaping the traditional personal finance market and finding new ways to solve problems for consumers."