Arun Sudhaman 24 Jun 2014 // 7:40AM GMT
BANGALORE—Infosys and PR agency Perfect Relations have parted ways amid the Indian tech giant's decision to issue defamation notices against three newspapers.
The IT company has shifted its Indian PR assignment to Adfactors. Perfect took charge of the Infosys PR mandate last year, becoming the Indian IT giant's first PR firm in 12 years.
"We decided to very consciously let go of them because there were a few decisions taken unilaterally which are not in sync with what we would recommend to them," said Perfect Relations CEO Valerie Pinto. "It did create a media outburst and we work with all media."
"After careful consideration, we believe it to be in our mutual interest to part ways," added Pinto.
However, Infosys global leader of corporate communications Sukanya Ghosh claimed that the company had "decided to re-evaluate its agency partnerships," based on its "strategic priorities."
"We thank Perfect Relations for their support over the last 15 months," said Ghosh. "Adfactors PR has been designated as our new PR partner."
Earlier this month, Infosys began defamation proceedings against The Times of India, The Economic Times and The Financial Express. Until now, the company has typically been viewed as one of India's more media-friendly tech brands.
India's second-biggest IT company, Infosys has undergone significant restructuring in recent months amid the return of co-founder Narayana Murthy and senior exits.