Diana Marszalek 25 Jul 2018 // 1:30PM GMT
PHOENIX — The Greater Phoenix Economic Council, which aims to boost metro-area business, has tapped Allison+Partners as its PR agency of record.
Allison+Partners is charged with supporting the organization as it pursues its goal of attracting businesses to the Arizona city, whether starups in need of a home base or companies looking to expand or relocate.
The agency was selected via a competitive review. There was no incumbent agency.
Allison+Partners will be responsible for media relations, thought leadership, conferences and awards to help the organization promote greater Phoenix as a hub of innovation and technology. The agency will execute an integrated PR campaign targeting C-suite decision makers, government affairs staffs, economic development leaders and site selection committees.
The account will be serviced out of the agency’s Phoenix office.
“Allison+Partners demonstrated that it could not only amplify our public relations and content development efforts regionally, but also has offices in all of our priority markets, making them the perfect partner for us to promote Greater Phoenix to businesses seeking to relocate or expand.” GPEC president & CEO Chris Camacho (pictured) said in announcing the selection.