Arun Sudhaman 08 Dec 2013 // 11:57PM GMT
LONDON—Fast-growing social scrapbooking site Pinterest has followed up its UK launch by hiring Brands2Life to boost its profile in the country.
The agency was selected to handle PR duties following a competitive review. It is understood that Pinterest wants to better showcase its photo-sharing platform to the UK public, after beginning its rollout of more localised services — such as the 'Pin it Forward' blogging campaign — earlier this year.
The move follows Pinterest's hire of Sarah Bush as its first UK country manager in September, as part of a strategy to build its brand outside the US.
Pinterest recently raised $225m from investors, at a valuation of $3.8bn. The company has said that it will use the funds to support international expansion. In the UK, Pinterest claims more than one million pins daily, and says that more than 60% of visitors return weekly.
Pinterest hired the OutCast Agency to oversee PR support in the US last year. The company's communications and publicy policy are led by former Facebook executive Barry Schnitt.
A Pinterest spokesperson and Brands2Life co-founder Giles Fraser both confirmed the appointment but declined to provide further details.