NEW YORK—Planned Television Arts, a leading book publicity and media placement firm and part of Finn Partners, has marked its golden anniversary by launching its new name, Media Connect.

Finn Partners Media Connect serves companies, nonprofits, associations, publishers and authors with full service media campaigns. It is especially well known for its innovations in satellite TV and morning drive radio tours. In addition, through its MC Interactive group, its team of 20 full-time staff provide additional social media services from its headquarters in New York City and an office in Washington, DC.

“While many people know us for our prowess in placing authors and spokespeople with traditional media, we’ve spent a great deal of time and energy over the past five years enhancing our online and social media offerings,” says David Hahn, managing director of Finn Partners Media Connect. “We wanted to ensure our name accurately reflected the work that we are already doing on a daily basis.”